Posts with tag: "lighting in product photography"

Why should I use professional product photographer's service? Wouldn't be worth for myself to invest  in professional DSLR camera and good lens and take photos myself?

These are the questions that many clients are asking. My answer is: The photographer takes a picture, not a camera.

Keep in mind: Professional Product Photographer is a profession and this occupation is a full time job. Of course you can learn it just like anybody else, but would you do the same with all other professions? You want to fix the car - learn how to become car mechanic, fix your television - learn how to do it,  etc. In each case, you need the tools, knowledge and experience.

With all sophisticated equipment available on the market, measuring exposure will be done by the camera, but in PRO product photography you never set up camera in automatic mode. Professional cameras have been designed to be used in manual mode. It does have automatic mode too, but you'll be surprised what would the difference be between the photograph from point and shoot and pro camera. In many cases point and shoot photographs may look much better than pro.

Here is very common question the people ask me: What kind of camera should I buy to do good pictures? Again the best answer I come up with is comparison to the car purchase:

What kind of car should I buy to drive safely? Of course to some point sophisticated safety features of the car matter, but  main factor is still the driver. Same thing with paint brushes. Does purchasing brand name Rembrandt paint brushes make you a great painter?

In my next article I will explain you what are the most important factors in product photography that contribute to the perfect photograph.

If you have any questions - please contact me

Monday, September 19, 2016
By Photography by George
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Sport and Sporting Accessories Photo Session

Today, I would like to share with you my experience in an on-site photo session at the fitness centre. This was a typical situation where I had to work with conflicting lights. "Conflicting Lights" refers to an environment in which there are mixed colour temperature lightings that can ruin the best of shots.

 The workout room was lit with fluorescent lamps emitting light at temperature between 5000K and 6000K (K stands for Kelvin temperature). In contrast, the hardwood floors were throwing off offensive reflection of light at around 2,500K on the object. This posed a very challenging situation for the photographer.


To make the situation even worse, objects were moving and the intensity of ambient light was low. A decision had to be made: Should I use a speedlight and keep the ISO within mid-range OR should I go for high ISO (accepting a higher level of image noise), adjust the light temperature using a grey card and totally rely on the surrounding ambient lighting.


Well …... I decided to use a combination of both and in the process, I have also had to change the speedlight setup depending on the situation -- STILL or MOVING OBJECTS.

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Recommended speedlight setups on camera:


      1. Flash synchronization in Av Mode 1/200-1/60sec Auto with mid-range ISO speed between 1000 and 1500 for fast moving objects.

      2. Fully automatic flash synchronization in Av Mode with high ISO      speed around 2000 or more and High ISO Noise Reduction setup for fast moving objects.

      3. Tripod, no “Fill-in” flash, and fully depend on the ambient lighting.

Additional info: For setup 1 and 2 above, the following camera settings were also used: Flash Exposure Compensation (-1) and Exposure Compensation (between +1/3 and +1).

NOTE: Post-production colour adjustments are critical.


Conflicting lights in product photography