Posts with tag: "product photography equipment"

Why should I use professional product photographer's service? Wouldn't be worth for myself to invest  in professional DSLR camera and good lens and take photos myself?

These are the questions that many clients are asking. My answer is: The photographer takes a picture, not a camera.

Keep in mind: Professional Product Photographer is a profession and this occupation is a full time job. Of course you can learn it just like anybody else, but would you do the same with all other professions? You want to fix the car - learn how to become car mechanic, fix your television - learn how to do it,  etc. In each case, you need the tools, knowledge and experience.

With all sophisticated equipment available on the market, measuring exposure will be done by the camera, but in PRO product photography you never set up camera in automatic mode. Professional cameras have been designed to be used in manual mode. It does have automatic mode too, but you'll be surprised what would the difference be between the photograph from point and shoot and pro camera. In many cases point and shoot photographs may look much better than pro.

Here is very common question the people ask me: What kind of camera should I buy to do good pictures? Again the best answer I come up with is comparison to the car purchase:

What kind of car should I buy to drive safely? Of course to some point sophisticated safety features of the car matter, but  main factor is still the driver. Same thing with paint brushes. Does purchasing brand name Rembrandt paint brushes make you a great painter?

In my next article I will explain you what are the most important factors in product photography that contribute to the perfect photograph.

If you have any questions - please contact me

Saturday, February 18, 2017
By Photography by George
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There is a great misconception regarding the complexity of professional product photography. One might think that it is easy, simply point and shoot, and all you need is a set of good camera gears. In actuality, it is far more complicated. Placement of lights at their perfect positions, correct measurement of light intensity & its direction, and the use of different light modifiers & reflectors are all integral part of the procedure. All flashes of the strobe lights must be synchronized. And lastly, the use of modeling lights is also essential in accentuating the final effect before the shutter is pressed.

Next come manual adjustments to the camera settings. Correct angling of the product is also necessary to capture the desired shot. Very often, setting up the product and positioning the various props require a lot of time and effort. Click here to see different types of product photographs that require different approach.

A photographer may at times take dozens of photos before arriving at the perfect image. And in many cases, the final photos would then require extensive editing to perfect them, which can be very time consuming.

A picture is worth a thousand words, but it can also be worth thousands of dollars in revenue. A great website image can often turn casual browsers into potential buyers.

Quality product photography - why it's more complicated than one would expect